Discipline Foundations
ToolMarketing emerges as a scientific response to conversion and engagement problems in traditional marketing. Based on behavioral studies and practical tests, it establishes a replicable and scalable methodology for any sector.
History and Evolution
Started in 2023 with practical experiments, the concept evolved from an isolated idea to a complete discipline. In 2025, it was formalized with scientific publication on Zenodo, establishing solid theoretical foundations and structured methodology.
Scientific Methodology
The discipline follows scientific rigor with defined principles, structural pillars, measurable cycles, and documented case studies. Each application is tested and validated before being incorporated into the methodology.
Practical Applications
From financial simulators to automotive checklists, the discipline has been applied across various sectors: health, education, technology, retail, and services. Each application demonstrates the methodology's versatility and effectiveness.
Success Cases
Tools developed based on the discipline show conversion rates superior to traditional marketing, longer engagement times, and significant reduction in CAC (Customer Acquisition Cost).
Developed RVTs
Practical examples include: Team Picker (sports), Prayer Calculator (religious), Financing Simulator (financial), Automotive Checklist (vehicles), Performance Dashboard (business).
Academic Differential
Unlike marketing techniques based on opinion, ToolMarketing has theoretical foundation, replicable methodology, and measurable results, characterizing itself as a legitimate academic discipline.
Future of the Discipline
The discipline is constantly evolving, with new case studies, methodology refinement, and expansion to new sectors. The goal is to establish ToolMarketing as an industry standard.
PrePrint version published on Zenodo under DOI: https://doi.org/10.5281/zenodo.15165196
Reference: MARTINEZ, Diego. ToolMarketing: A new strategy based on recurring value tools. Zenodo, 2025. DOI: 10.5281/zenodo.15165196
DiegoMartinez: LinkedIn – Instagram – GitHub – diegomartinez.org